A multi-award-winning entrepreneur and Telstra Sustainability & Innovation State Finalist, Briony Kennedy is a proud ‘Waste Warrior’ and the driving force behind a passionate community of like-minded individuals she lovingly calls ‘Adorners.’

Known for her warm, big-sister approach, she makes skincare and makeup effortless with expert advice that’s both practical and empowering.

With over 25 years in business and beauty, Briony recognised the need for a more mindful approach—one that delivers high-performance products while being kind to people, the planet, and animals.

In 2008, she founded Adorn, and by 2009, she had pioneered the world’s first refillable makeup solution, setting a new standard for sustainable beauty. Leading with a ‘prevention over cure’ mindset, Briony has never compromised on her mission. Adorn products have never been sold with unnecessary outer boxes or plastic seals, preventing tonnes of virgin plastic from ever being produced—a true achievement in an industry known for waste. Her dedication extends beyond packaging, ensuring Adorn reduces resource consumption and carbon emissions at every stage of production.

Briony’s unwavering commitment to sustainability, transparency, and customer care has made Adorn a trusted name in beauty, redefining what it means to look and feel good - mindfully.